Apple unavailable promotional codes for 17+ rated iPhone Apps

With the new released of iPhone OS 3.0, apple add a new app rating system a few weeks ago. As it stands,   users could not using a promo code to purchase apps with 17+rating.

For the apple app developers, the new promo strategy put developers in a blind. In the past, apple allows the developer to apply for 50 promotional codes for their apps. Typically, these codes are spread for reviewing the application and some contest when the developer uploads a new version of an application to the app store. These codes are welcomed by developers. But now, no promo code means few reviews and reduced exposures. In addition, developers of news reader, image viewers such as search apps, flicker apps, social net work apps may be prevented from giving out copies of their apps for promotional considerations. This eliminates the potential sales that could come from the distributed promo copies. Developers in this position will need to back to build ad-hoc work or go back to broadcasting their works with iTunes gift cards

The last month released rating system  let the uses rate their own application at either 4+,9+,12+,17+ levels and  if you click the rating on any app in the store, only the 17+rating is enforce(That means you must be at least 17 years old to download the app of that rating). It in fact not means that recently massive number of adult-oriented apps has poured into App Store. Apple declares that all the application uploaded to app store that may contains high level offensive language, violence, sexual content or drugs/alcohol related content should be rated of 17+. What's more, some users of iPhone news apps finds that the new updated versions of their app are claiming to be "objectionable to children under 17". In the app's page on iTunes, there is a warning list about the dangers of reading "improper" news contend such as ABC, CBS, FOX, CNN, even The New York Times.